January 25, 2024
Eric Church and Morgan Wallen, along with a group of brand builders, have joined forces to relaunch Field & Stream, the iconic outdoor lifestyle brand with origins dating back to 1871. The group, led by Church and Wallen, purchased the retail side of the trademark from Dick’s Sporting Goods, as well as the media platform from Recurrent. The move not only unifies the legacy brand under the same ownership for the first time in its 150-year history, but will also resurrect the print magazine through a membership community.
Key aspects of the relaunch include the Field & Stream 1871 Club, a refreshed digital platform, a limited-edition apparel collection inspired by Church and Wallen and the announcement of an outdoor music festival coming this fall. Additional plans for future partnerships include a new online marketplace to spotlight and elevate craft makers and artisans in the outdoor lifestyle space. Read the full story HERE.
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